Persuasive Media · Chicago

From the courtroom to the boardroom. Media that moves decisions.

B Degree creates strategic visual communications for high-stakes moments: litigation graphics that win verdicts, transformation narratives that drive change, and executive presentations that secure buy-in.

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Litigation Graphics·Trial Presentation·Transformation Communications·Executive Presentations·AI Integration·Litigation Graphics·Trial Presentation·Transformation Communications·Executive Presentations·AI Integration·
Where We Work

Three rooms. One discipline.

Different audiences, different stakes, same craft: making complex arguments clear and compelling. Keep scrolling; the room changes around you.

Illustration: counsel presenting a demonstrative to judge and jury
01 · The Courtroom

Verdicts turn on clarity.

Trial graphics, demonstratives, and litigation support that translate complexity into argument. From patent disputes to class actions, we help legal teams present cases that resonate with judges and juries.

  • Demonstratives
  • Trial Animation
  • Courtroom AV
  • War Room Support
Illustration: a leader presenting a winding path forward to a team
02 · The Conference Room

Change needs a narrative.

Transformation communications that bring people along. When organizations face change, whether driven by AI, restructuring, or strategic shifts, we create the narratives and visuals that turn resistance into momentum.

  • Change Narratives
  • AI Readiness
  • Stakeholder Engagement
  • Internal Campaigns
Illustration: an executive presenting charts to a boardroom
03 · The Boardroom

Decisions favor the prepared.

Executive presentations that secure decisions. Board decks, investor narratives, and strategic communications crafted for audiences who are short on time and high on expectations. Every slide earns its place.

  • Board Decks
  • Investor Narratives
  • Executive Comms
  • Strategy Visuals
The Framework

Ten moments of consequence.

Certain moments carry disproportionate weight. A trial that hinges on a single demonstrative. A transformation announcement that employees dismiss before it lands. A damages argument that must be felt, not merely calculated. These are the inflection points where the gap between complexity and clarity determines outcomes.

The trial that turns on a single frame The expert who deserves to be understood The number that must be felt The truth buried in complexity The transformation no one believes The testimony that won't translate The data that refuses to speak The story being written without you The room you only get once The story the company can't tell itself
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01 · Litigation Graphics

The trial that turns on a single frame

Some trials are won or lost before closing arguments begin. The moment a jury sees a timeline that finally makes sense. A comparison that exposes the gap between promise and performance. A visualization that takes months of testimony and crystallizes it into clarity.

We design demonstratives that do what words alone cannot: make the invisible visible, the complex comprehensible, and the abstract undeniable.

  • Trial Graphics
  • Opening & Closing Visuals
  • Jury-Tested Design
  • Courtroom Technology
02 · Expert Witness Support

The expert who deserves to be understood

Your expert knows more about the subject than anyone in the room. But knowledge is not persuasion. The gap between expertise and understanding is where cases are won or lost. Juries don't need to become experts. They need to trust one.

We translate technical brilliance into visual clarity, building the bridge between what your expert knows and what the jury needs to believe.

  • Expert Presentations
  • Technical Visualization
  • Testimony Preparation
  • Concept Translation
03 · Damages Presentation

The number that must be felt

Damages are not abstract. Every number represents something real: a loss, a harm, a consequence measured in human terms. When the figure is in the hundreds of millions, the math becomes meaningless unless the jury can feel its weight.

We transform damages calculations into narratives that land, using visualization, comparison, and strategic framing to make large numbers comprehensible and compelling.

  • Damages Visualization
  • Economic Loss
  • Comparative Graphics
  • Verdict Strategy
04 · Complex Litigation

The truth buried in complexity

Some cases are lost not because the facts are bad, but because they are buried. Technical density, procedural noise, competing narratives, years of discovery reduced to thousands of exhibits. Complexity can be opposing counsel's best friend.

We cut through the noise to find the narrative thread, building visual systems that organize chaos into clarity and help juries see what matters most.

  • Case Narrative
  • Exhibit Visualization
  • Timeline Construction
  • Information Architecture
05 · Transformation Communications

The transformation no one believes

Leadership has announced a new direction. Employees have heard it before. The gap between announcement and adoption is where transformations succeed or fail. Change that is not believed is change that does not happen.

We craft transformation narratives that earn belief: communications that acknowledge skepticism, address real concerns, and create the conditions for change to take hold.

  • Change Narrative
  • Leadership Messaging
  • Employee Engagement
  • AI Readiness
06 · Witness Preparation

The testimony that won't translate

Depositions captured the facts. Trial transcripts recorded the words. But spoken testimony evaporates the moment it leaves the witness stand. What the jury remembers is what they can see, hold, and return to in deliberation.

We transform testimony into visual evidence, giving permanence to spoken words and context to documentary evidence.

  • Designation Visuals
  • Examination Support
  • Document Call-Outs
  • Impeachment Graphics
07 · Data Visualization

The data that refuses to speak

You have the evidence. You have the research. You have the proof. But data does not argue. Data does not persuade. Data waits for someone to give it meaning. The same spreadsheet can tell entirely different stories depending on who is holding the pen.

We find the story your data wants to tell, transforming raw information into visual arguments that drive decisions and change minds.

  • Analytical Visualization
  • Financial Data
  • Pattern & Trend Analysis
  • C-Suite Reporting
08 · Crisis Communications

The story being written without you

When you are silent, others fill the void. Opposing counsel frames the narrative for the press. Employees speculate in the absence of information. Stakeholders assume the worst. The story is being told whether you participate or not.

We help you reclaim your narrative, addressing uncertainty head-on and ensuring your voice is heard when it matters most.

  • Stakeholder Comms
  • Media Response
  • Crisis Messaging
  • Restructuring Comms
09 · Strategic Presentations

The room you only get once

Some presentations carry disproportionate weight. The investor pitch that determines your runway. The board deck that shapes your next three years. The competitive presentation where second place means nothing. These are not slideshows. They are performances with permanent consequences.

We design presentations that win rooms, combining strategic narrative architecture with visual persuasion that commands attention and drives decisions.

  • Investor & Board Decks
  • Competitive Pitches
  • C-Suite Design
  • Sales Enablement
10 · Brand Narrative

The story the company can't tell itself

Organizations often know what they do but struggle to articulate why it matters. Competitors with weaker offerings tell better stories. The company's true differentiation remains invisible to the people who need to see it most.

We help companies find and tell their own stories, developing brand narratives that capture authentic differentiation and resonate with the audiences that matter.

  • Positioning & Messaging
  • Brand Narrative
  • Thought Leadership
  • Campaign Architecture
How We Work

Strategy first. Then creative.

Persuasive media isn't about making things look good. It's about making arguments land. We start with your objective, understand your audience, then build the visual strategy to move them.

01

Understand the stakes

What decision are we trying to influence? What's the resistance? Every engagement starts with the objective, not the deliverable.

02

Build the narrative

Structure the argument. Find the through-line. Identify the moments that matter and the order in which they land.

03

Design for impact

Visuals that clarify, simplify, and persuade. Nothing decorative. If it doesn't move the audience, it doesn't ship.

04

Deliver and support

From war room to boardroom, we're there when it counts: live, under pressure, at the eleventh hour.

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Years in high-stakes work
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Rooms, one craft
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Discipline: persuasion
Can't Stop the Spaceship book cover
Thought Leadership

Can't Stop the Spaceship

A business parable on navigating change in the age of AI. Follow the crew of Horizon One as they face an AI-driven mission where everything they thought they knew starts to unravel.

Beyond the story, the book introduces the Core Pathways Model: an actionable framework for leading transformation in any organization. Chris also speaks on AI disruption, change leadership, and the model itself at conferences, retreats, and corporate events.

What They Say

Taken under oath. More or less.

Chris brings professionalism, enthusiasm, and dedication together to be the best of the best at what he does.
Michael CichyRegional Manager, Litigation Support, Foley & Lardner LLP
A natural leader possessing strategic vision, profound drive, and contagious enthusiasm. Chris can rise to any challenge and win over any client or team.
John FrenetteBusiness Operations Executive
Many people fold under pressure and extreme circumstances; Chris always seems to thrive in these conditions. I recommend him without reserve.
Sean DenninCEO, Driven Consulting Group
Chris' industry experience is easily one of the more impressive that I have seen in my years as a consultant. I would trust him on my trial team without a second thought.
Rob RosenbergPresident, RCS Legal
Chris never ceased to amaze me with his energy, charisma, positivity, and unbelievable ability to stay cool in 11th hour, mission impossible situations.
Mark GaertnerDesign Research and UX Program Manager
What can I say that everyone else hasn't? Chris has been bar-none the best producer I've worked with in my 20+ years in this industry.
Greg SteinbrecherDirector of Photography, Advertising Creative
Chris Broyles
About

Chris Broyles

Every high-stakes moment starts with a problem that looks too complex to explain. A jury that needs to understand a patent dispute. A workforce that needs to believe in a transformation. A board that needs to decide with incomplete information. B Degree turns those moments into clarity.

Twenty-five years of making complex arguments clear and compelling. From FTI Consulting to KPMG to independent practice, Chris has built creative teams across professional services, led global communications initiatives, and supported matters from billion-dollar IP disputes to landmark class actions.

Based in Chicago. Working everywhere the stakes are high.
Get Started

Let's talk about your next high-stakes moment.